top of page
WHO ARE WE?
Founded in 1994, Viva! are trailblazers of the vegan movement and the UK’s leading vegan campaigning charity. We’re dedicated to fighting for animals, protecting the planet and showcasing the countless benefits of a vegan lifestyle.
WHAT DO WE DO?
Through powerful undercover investigations, Viva! shines a light on the dark realities of factory farming, reaching millions of people. Recent exposés, like the Tafarn Y Bugail (2023) investigation in West Wales and Gasping for Life campaign (2024), have revealed appalling cases of animal cruelty and inspired many to embrace veganism.
We also take action on the streets and uni campuses nationwide with campaigns like Would You Swap? and Are You an Animal Lover?. By offering free vegan food samples, engaging events and eye-opening campaign footage, we’ve connected with record-breaking audiences, handing out over 50,000 vegan food samples in 2024 alone!
Our media efforts are equally impactful. Viral campaigns like Müller Killer and Halfway Heroes (50 For Our Planet) have captured massive attention, with the latter reaching over 107 million people. Our award-winning documentary, Hogwood: A Modern Horror Story, continues to inspire change across the globe.
For health support, Viva! Health is a trusted source for all things plant-based, offering expert guidance on topics like protein, calcium, pregnancy, supplements and debunking vegan diet myths.
Curious about going vegan or need help staying on track? Our Lifestyle section offers practical tips, guidance and encouragement to make your vegan journey a success.
CAN YOU HELP US?
As a charity, our work is only possible thanks to the generosity of our supporters. Whether it’s a one-off donation or becoming a Viva! member, every contribution helps us continue fighting for animals, the planet and a kinder world. Visit viva.org.uk/join to help us make a difference.
VIVA! - VEGAN CAMP OUT'S CHARITY PARTNER
The world is changing – and Viva! is leading the charge in the vegan revolution.
SUBSCRIBE FOR UPDATES!
We post line-up updates and other important things on Facebook and Instagram, but with all those memes, cat gifs and vegan food pictures clogging up your feeds, why risk missing out?
bottom of page